We originated from the concerns of two fathers about their children's addiction to electronic screens and the estrangement of parent-child relationships. We hope that children and people around them can embrace the sunshine and enjoy the fun of outdoor sports. So we designed a series of outdoor sports equipment, from roller skates to scooters, and then to outdoor footwear and clothing products, each carrying the care for children's growth and the desire for deeper concerns between family and friends.

The brand 'SHOLOV', derived from 'Show Love', aims to facilitate beer expression of love and sharing of happiness between parents and children, as well as between friends, through outdoor activities.

SHOLOV is not just an outdoor sports products, it is a lifestyle attitude and a manifestation of healthy and positive values. It encourages people to put down their phones, turn off the TV, enter nature with their children, parents, and friends, explore the unknown, and enjoy happy moments.